WE LOVE TO SKATE.
Ever since he was six years old, Matthias Knoll was living his dream as a competitive inline speed skater.
In 1988, during his final school exams, his father passed away, which meant less money and funds were available to travel to events. To top it all off, Matthias got an injury that didn’t allow him to compete for two years. In 1989, he came back to racing and at the same time, started a little business on the side to help finance his travel to events.
This is where the real story begins.
In 1987, as a 17-year-old junior, he won two Gold Medals at the German Championships and made it onto the Senior National Team. He also won all national races at the Junior level and even set an official world record over 20.000m with his quads skates in Inzell / Germany.
FIRST WIN IN GERMANY ON INLINE SKATES BY MATTHIAS KNOLL
MATTHIAS SELLING OUT OF HIS CAR
1989
Matthias began selling skate equipment at competitions to his fellow competitors out of his car under the name ROLL KNOLL. The wheels came from Italy, the clothing was made by Arena and other German Lycra suppliers. His portfolio of products quickly grew, with many brands from Italy being added, such as Galaxy (before Faster and later Belotti), Universal, David Team, Risport and bearings from FAG Germany. His car, the driving warehouse, got bigger and needed an extra rooftop to fit all the products.
1990
With the reunification of East and West Germany, the opportunity to sell products to more people presented itself. Living in the West but still situated close to the Eastern side, Matthias was driving all over to races on the weekends and selling products. Soon, his friends and competitors became his teammates on Team Roll Knoll, even helping sell products at the Roll Knoll booth while Matthias was racing. As Roll Knoll continued to grow Roll Knoll added HYPER and Wicked wheels for quads to its product portfolio. The US-produced wheels were made for indoor racing, and up to that point, no one had tried them on outdoor terrain. Matthias did and within a year Hyper had a virtual monopoly with their wheels.
FIRST HYPER TEAM GERMANY
1993
THIS WAS THE YEAR THAT INLINE SKATES OFFICIALLY TOOK OVER RACING.
This was the year that inline skates officially took over racing, and quads were no longer seen in race competitions. Just as inline was growing at a fevered pace, Hyper wheels became the dominating force for inline skating wheels. Roll Knoll formed a Hyper team with the best skaters in Germany, which helped Hyper further rule the inline skating world. Hyper’s Bank Robber Wheels and Shock Wheels were incredibly popular. In fact, Neil Piper was involved in creating these wheels and would later go on to form Matter Wheels.
With the inline skate market growing, technologies improving and skaters redefining what was possible on inline skates, it was a good time to be a growing company selling wheels and other inline skating products out of a garage. There were no signs of inline skating's popularity waning, and shops popped up all over Europe, purchasing goods from Roll Knoll. The product portfolio continued to expand with the addition of brands from Hyper: Wicked wheels, Square wheels and Ultimate were added. In 1993, Roll Knoll was renamed Speed Line to make it sound more international.
MATTHIAS KNOLL TOGETHER WITH DEREK PARA - MULTIPLE INLINE SKATE WORLD CHAMPION AND OLYMPIC CHAMPION ON ICE
This was the year when everything changed. There was a rumor that the market was going to move toward inline skates for racing. Matthias, being a forward-thinking individual, ordered some inline skates for himself from Raps in the Netherlands. The skates were originally designed more for long-track ice skating, which helped his transition, and he ended up being the first race winner in Germany on inline skates. Inline skates' popularity grew, and going forward, inline would be involved in virtually all races.
At the end of 1991, Roll Knoll added even more popular brands to its portfolio including Mogema and Zandstra from the Netherlands, Rollerhouse from Australia and others.
With the popularity of inline skates, even the World Championships were a mix of inline and quad skates. Thanks to this popularity in inline skates, Roll Knoll was growing and continued to add brands, such as Verducci from Italy and others.
At World’s Matthias even convinced Team USA with Tony and Dante Muse, Derek Para and others to race on Hyper Indoor wheels for outdoor quad races. All the American male and female competitors won their races with the Hyper wheels, and they all remain friends with Matthias to this day.
1993
THIS WAS THE YEAR THAT INLINE SKATES OFFICIALLY TOOK OVER RACING.
This was the year that inline skates officially took over racing, and quads were no longer seen in race competitions. Just as inline was growing at a fevered pace, Hyper wheels became the dominating force for inline skating wheels. Roll Knoll formed a Hyper team with the best skaters in Germany, which helped Hyper further rule the inline skating world. Hyper’s Bank Robber Wheels and Shock Wheels were incredibly popular. In fact, Neil Piper was involved in creating these wheels and would later go on to form Matter Wheels.
With the inline skate market growing, technologies improving and skaters redefining what was possible on inline skates, it was a good time to be a growing company selling wheels and other inline skating products out of a garage. There were no signs of inline skating's popularity waning, and shops popped up all over Europe, purchasing goods from Roll Knoll. The product portfolio continued to expand with the addition of brands from Hyper: Wicked wheels, Square wheels and Ultimate were added. In 1993, Roll Knoll was renamed Speed Line to make it sound more international.
TOM PETERSON, OWNER FROM HYPER / BRAVO IN 1995.
1994
MATTHIAS FOUNDED POWERSLIDE.
The 24-year-old Matthias years was improving every year in skating and had the chance to join the speed skating world championships in France. As fate would have it, he had another big opportunity come his way that forced him to make the biggest decision of his life. During the same time as the World Championships, he got the chance to introduce POWERSLIDE at ISPO in Munich, the world’s premier sporting goods trade show. With a heavy heart, he stopped his professional skating career and embarked on the successful journey of living his dream. It’s important to note that at the ISPO trade show Tom Peterson, owner of Hyper, promised to support POWERSLIDE and aid in its success with a generous brand selection and payment terms.
Together with his friend, Stefan Göhl, Matthias founded POWERSLIDE, driven by the goal of bringing the joy of rolling to people around the world through high-quality, innovative skates and parts that allow skaters to push their limits, have fun and redefine what’s possible on inline skates.
BRINGING THE JOY OF ROLLING TO PEOPLE AROUND THE WORLD THROUGH HIGH-QUALITY, INNOVATIVE SKATES
As a new company with few sales and no sales network, the business started slowly when, in the summer of 1995, things started happening - new products, new people and increased sales. The company was growing from zero to 4 million German marks in one year. Powerslide was distributing some of the best-known brands around, including Senate, 976, Boneless and Pro-Tec, Wicked and Square Wheels and many others.
In 1996, inline skating was in the middle of a massive popularity boom with more and more brands being established. DISROYAL - a subsidiary of POWERSLIDE - was founded to be able to distribute hot, upcoming brands like Medium, Pawn, Hardline, Realm and many more.
POWERSLIDE began to change its strategy from being a distributor for Germany, Austria and Switzerland to creating its own brands and products. As the market cooled and brands shut down or disappeared, there was need for innovative, high-quality products. POWERSLIDE’s first original brand was UpSideDown or USD (now known as Universal Skate Design). For the first time in aggressive skating history, true customization was possible, uniting brands like Senate, 50/50 under the USD umbrella. USD skates and its amazing team of skaters remains one of the premier aggressive skating brands.
FIRST UPSIDEDOWN SKATE
FIRST BLADE & WALK SKATES
1998
HYPNO SKATES
While developing and growing its brands, POWERSLIDE was still focused on creating innovative new products and expanding its product portfolio. Hypno skates were the first Blade & Walk skates - a completely new skate concept featuring a walkable skate shoe, allowing skaters to put on or remove their skates in seconds.
Hockey is a great introduction to the world of skating so it was an easy decision to take over Mission hockey skates’ distribution from the Naegele family (the former owners of Rollerblade).
MISSION WICKED LIGHT
FELINE: THE FIRST SKATES
SPECIFICALLY DESIGNER FOR WOMEN
1999
This was the year inline skating’s popularity began to drop and there were signs of tough times ahead. Powerslide had to innovate, think outside the box and develop new products for different types of skating. Feline was our first attempt at offering inline skates specifically designed for women. Up to this point, inline skates were unisex models relying on a male last for both genders. Feline skates were engineered for female feet, which tend to be not only smaller but also anatomically different than male feet. While the concept and marketing of Feline were fantastic, unfortunately, the fit of the skates wasn’t right, and the brand failed in the end – lesson learned!
Powerslide joined forces with Salomon and 50/50 to develop a uniform assembly standard for aggressive inline skates. The Universal Frame System (UFS) is still the industry standard for aggressive skates today. Under the brand label Kizer, Powerslide brought the first aftermarket UFS frames to the market, which could be mounted onto USD boots, as well as onto Salomon boots.
2000
USD continued to grow and was the leading aggressive skate company, offering high-quality, innovative skates that had never been seen before. The all-new Psirus skate model was developed alongside Kizer frames. This was the start of what became a completely new company.
Just as USD focused on offering capable, innovative skates, Kizer focused on developing frames that meet and exceed the need of aggressive and urban skating. Kizer remains an industry-leading frame company.
Grinding was popular in 2000, whether you were on skates or even shoes. USD launched their sneaker line, which was the base for what became the popular Sifika and Epic shoe brands. Protective gear up to this point tended to be the same color with similar designs. We focused on offering new designs and styles while offering bright colors never seen on protective gear before. This was the year that we released the first race-focused protective gear and the now common Kevlar sleeve.
2001
WE KEEP THE
WORLD ROLLING.
POWERSLIDE left its comfort zone with the creation of CHOKE - an all-new skateboarding brand. For the first time ever, we expanded into the world of skateboarding - an industry with a completely different market, established brands and lots of new competitors. The “war” between boarders and skaters was fully ignited at the time, but we accepted the challenge.
CHOKE SKATEBOARD
2002
With our experience as a distributor for Bont, Ultimate and Verducci, we broke established traditions and developed our first POWERSLIDE inline race skate collection. The revolution started with the R2, the skate that won the first world championship. POWERSLIDE developed a host of inline race products, like the first brake for race/marathon skates, as well as the first adjustable speed skate for kids. This was also the year POWERSLIDE introduced the X-Slot Mounting System, which allows skaters to adjust their frames forward and back or side to side to augment their individual skating style.
R2 INLINE SPEED SKATE
2003
MATTER WHEELS
2004
Now commonly known as urban inline skating, POWERSLIDE entered the world of freeskating in 2004 with the goal of bringing more excitement into inline skating, especially in fitness skating, which had lost some popularity over the years.
And we didn’t stop there: 2004 also saw the release of adjustable skates for aggressive inline skating. With the USD Transformer, parents could purchase skates that could be used for multiple seasons and even shared between siblings with different sizes of feet. POWERSLIDE introduced the world’s first width-adjustable brake with Universal Brake System technology (UBS) for inline skates.
What quickly became the best wheels for aggressive and urban skating, Undercover Wheels came out in 2004, giving skaters high-quality, long-lasting wheels in a range of sizes and hardness.
SKALI
CHAD HEDRICK, 52-TIME WORLD CHAMPION
CORE ICON SPEED SKATE WITH BOA SYSTEM
2005
NORDIC CROSS TRAINER
2006
2007
HARDCORE 1100
PHUZION 5
XXX FRAME
PHUZION BLADE & WALK
2008
POWERSLIDE entered the inline fitness market with Phuzion skates. Being more than just a collection of ordinary fitness skates, Phuzion skates were engineered from the beginning for performance and incorporated stunning designs and innovative solutions, including the X-slot mounting, height adjustable cuffs, Boa disc closure systems and our height adjustable brake system (HABS).
With the release of the XXX speed skating frame with unique X-Box construction, POWERSLIDE proved that it is possible to develop a lightweight, ultra-stiff frame to ensure maximum power transfer.
Last but certainly not least, the release of Pitch and Stride Control, which incorporate small plastic parts between the boot and frame help compensate for physical deformities such as knock knees and bow legs and improve individual performance.
2009
WE LOVE TO SKATE – In 2009, we changed our slogan to express our passion and love for the sport and each product we develop.
With our Green line, POWERSLIDE created sustainable skates featuring frames made from bamboo and boot uppers made of hemp, using more recycled material for injection parts of the skates.
We also began incorporating basalt fibreglass in our speed skate shells in order to improve sustainability. We also invested in our aggressive skating portfolio, introducing new Deshi skates and also purchasing Xsjado (a Salomon-owned brand), including all patents.
To bring the unmatched experience of skating all year long for the first time, POWERSLIDE released Classic and Fitness ice skates for adults and children.
PHUZION 7 OPEN AIR
2010
The skating world was introduced to Triskates (3-wheel skates) in 2010, and it’s never been the same. Skaters all over the planet have embraced the speed, agility and unmatched performance of inline Triskates - a term that didn’t exist until we unveiled the Phuzion 7 Open Air 3-wheel inline fitness skate. This was the start of a movement that culminated in 2015 with the release of 3x125mm inline skates.
With the introduction of the Heel Retention System (HRS), the skate shaft width can be adjusted to match individual preferences.
2011
One focus in 2011 was the development of performance inline skates for kids. Designed with one-piece construction, POWERSLIDE created adjustable kids skates without overlapping parts to improve the comfort, look and performance of kids skates.
PLAYLIFE was brought to life as a brand featuring proven designs from Powerslide at lower price points.
POWERSLIDE developed roller skis with a novel Easy Mounting System, making it simple to mount cross-country bindings in minutes, without the need to drill holes in the frame.
PHUZION 3 ADJUSTABLE KIDS
PLAYLIFE KIDS SKATE
2012
CLAP - SNAP - WRAP!
The Virus – later called VI and finally V. entered the fitness market with a completely new concept. With asymmetrically and anatomically shaped shells, 360° ATOP disc lacing system, heat-moldable liner – the Virus was packed with innovations. The collection didn´t just cover fitness skates but also freeskates and POWERSLIDE’s first SUV off-road skate.
On the aggressive side of things, in 2012, USD made the impossible possible with the first carbon skate for aggressive skating.
2013
Step in, step out, and have a blast commuting - in 2013, Doop was released so that anyone could “Make it a Doop Day!” Doop was the first urban commuter skate that allows you to use your regular footwear: you can skate to work, stop by your favorite shops or run errands virtually hassle-free.
The Powerhouse in Barcelona started to create the Powerblading movement merging freeskating and aggressive skating.
Following the successful launch of the USD carbon, a natural progression for USD was the carbon free boot, adding a mid-price skate with an incorporated liner to the collection.
In 2013, we also launched Ennui protective gear, offering high-end protective gear for all kinds of action sports like inline skating, skateboarding or scooter riding.
2014
MYFIT took over the inline skating world in 2014, and continues to be an industry-leading liner company, offering a wide range of liners and accessories, including heat-moldable options.
This was also the year that CHAYA first hit the market. The roller skating focused brand quickly became a leading company in the roller skating world by offering high-quality, innovative roller skates and components.
One of the first innovations from CHAYA was a new type of mounting system for roller skates. Dual Center Mount (DCM) eliminated the need to drill holes in the boot to connect the plate - just like inline skates - via two mounting points. CHAYA plates also incorporate the Power Toe System (PTS), where the shape of the plate is adapted to the boot delivering improved power transfer. And the innovations dind’t stop there: CHAYA also introduced the Clip Axle, a unique feature that allows skaters to change their wheels in seconds without the need of tools.
KID BLOCK
-SWINGSONWINGS-
BART SWINGS WINNING THE BERLIN MARATHON
IMPERIAL 125MM - TRISKATE
FOTHON - LIGHT YOUR RIDE
2015
POWERSLIDE was the first company to offer Triskates and the ability to ride on up to 125mm wheels starting a whole new movement in inline skating.
In 2015, Bart Swings shattered the Berlin Marathon in a time of 56:48min on 3x125mm wheels!
With the introduction of Fothon, other LED inline skating wheels were put to shame by offering bright shining unique colors: they brought a completely new style into night skating sessions.
This was the year when an important milestone was reached, POWERSLIDE released the world’s first 2-in-1 frames, making it possible for skaters to ride three or four wheel setups on one frame.
To help improve comfort and eliminate pain from common regions or “pain points”, POWERSLIDE introduced the Pain Free Shell.
POWERSLIDE and CHAYA products both benefitted from the newly unveiled Flex Shell technology. This special construction of the plastic shell improves comfort without sacrificing performance.
To be the best you have to constantly grow, progress and innovate. With the release of Unity frames, POWERSLIDE introduced a whole new manufacturing process - aluminum-stamped frames are constructed of a single piece of aluminum.
2016
TO BE THE BEST, YOU HAVE TO GROW AND INNOVATE.
In 2016, POWERSLIDE continued to develop brands, products and technologies. The Swell inline skate collection changed the look of fitness skates, being the first skates featuring Powerknit materials, combining fashion and performance in a top-notch Triskate.
With its single-body construction, the USD Aeon skates revolutionized the aggressive skate world by offering a super lightweight, non-UFS unibody skate.
The TRINITY 3-point mounting was created to improve skating, offering a low center of gravity, improved stability and superb control, especially for big-wheel skating. 2016 saw the introduction of Undercover Urban and FSK wheels. WICKED bearings were introduced also in 2016, giving skaters high-performance, long-lasting options for bearings.
SWELL INLINE SKATES
NEXT TRISKATE
2017
WHAT A YEAR 2017 WAS FOR POWERSLIDE!
2018
FIRST CPB 2018
2019
POWERSLIDE celebrated its 25th anniversary! We are beyond proud to have and continue to make positive impacts on the world of inline skating.
In 2019, we made the strategic decision to go back to our roots and focus on inline skating and roller skating.
We also reached a new milestone in 2019, releasing Graphix wheels with LED wheel technology and the UBC bag concept that’s completely unique to the market.
With the release of the Onesie protectors, the common problem of improperly fitting protectors was solved. The knitted cotton protectors are stretchable in all directions and ensure a comfortable yet tight fit to eliminate slipping and movement. The material also absorbs sweat and provides skaters with a nice cooling effect while skating.
The famous pump system from the ‘90s returned in 2019, only this time being incorporated into the Aerofit padding technology that comes in Swell skates. With a few pumps, skaters can get the perfect fit.
On the roller skating side of things, CHAYA introduced the first asymmetrical grind block for roller skates allowing skaters to perform new tricks and redefine what’s possible on roller skates.
BARBIE PATIN
2020
Always innovating, POWERSLIDE unveiled the patent-pending 3D Adapt Padding - a completely new design and manufacturing process for skates with incorporated liners. With this manufacturing process, the inner liners are produced with a PU cast in the mold, proving it’s possible to produce boots with multiple PU layers where the hardness of the individual layers can vary.
With the release of the Speed Control System (SCS), POWERSLIDE improved safety for inline skaters. SCS allows the two middle wheels’ speed to be reduced, giving young and newbie skaters more control while they are learning the basic skills.
CHAYA introduced XTNDR trucks for roller skaters focused on tricks and skatepark skating. The truck can be easily adjusted to three different axle lengths.
2021
A big milestone happened in 2021, Undercover introduced the first PU wheels with Ultra-High Rebound (UHR) urethane that’s fast, grippy and long-lasting, giving skaters an unmatched skating experience.
Not to be outdone, CHAYA released Bubble Switch Sole (BSS) technology. The rubber cushion is embedded in the heel of the outsole and is fixed with a screw. With a ¼-turn of the screw, the cushion can be quickly and easily replaced and adjusted to meet skaters’ individual needs. The softer cushion offers more comfort while the harder option provides better power transfer.
2022
The fun trend from the ‘90s has returned! EPIC grind shoes let anyone walk and grind seamlessly. Grind a ledge, hit a rail, and then walk away in style.
POWERSLIDE released the Vario Mounting System in 2022, allowing people to mount both cross-country binding systems and off-road frames onto their hard boots.
In 2022, POWERSLIDE unveiled a new generation of urban frames, the Combat frame with HXG Rocker technology. This innovative technology allows skaters to rocker all wheels independently. The wheels can be set up individually in 6 different positions thanks to the hexagonal rocker spacer. What you get is superb agility, even with longer frames.